Ruby Pinch is a pink unicorn with green eyes and a magenta mane and tail. She made her first appearance in “Friendship is Magic”. Her cutie mark, a trio of pink diamonds, represents her talent for prospecting gemstones and her love of art and beauty. She runs a franchise of brand-name flagship stores throughout Equestria; she operates out of a haute couture salon in Ponyville called Jewelry Boutique. Despite her arrogant and melodramatic tendencies, she has a generous spirit who loves spoiling her friends and strives to create artistic dresses that capture their wearers' inner beauty. She lives with her parents Berryshine and Welch, and her younger sister Brown Sugar. She came along with Liza Doolots, Noi, Cotton Cloudy, Half Note, and First Base.